CRUZAM CONFIDENTIAL

Ballard Partners

Client Pipeline for Brian Ballard

BALLARD-PIPELINE-2026-0401 2026-04-01
PRESENT| Confidence: MODERATE
V Verified E Entity Store R Reported I Inferred

The 60-Second Version

Five allied-nation industrials. All have US operations and employees in red districts. Two face Section 301 investigations directly (Dassault via EU, Kawasaki via Japan). Three more are exposed through the EU grouping (LKAB, ABB, SSAB). All five need representation before the April 15 written comments deadline. Some have DC representation through trade associations or smaller firms. None have a Trump-aligned firm with direct White House access. Ballard is the upgrade they need before the window closes.

Opening line: "Brian, I have five companies -- two face Section 301 directly, three more are exposed through the EU grouping. All five need representation before April 15. Some have DC representation through trade associations or smaller firms -- none have a Trump-aligned firm with direct White House access. All have US operations and employees in red districts. Ballard is the upgrade they need before the window closes."I

What We Know vs. What We Don't

Verified / Confirmed

  • April 15 USTR Section 301 written comments deadlineV
  • 16 named economies incl. EU, JapanV
  • Sweden not individually named (EU grouping)V
  • Ballard has Japan FARA infrastructure: 4 filingsV
  • Existing lane: Nippon Steel $180K, Mitsubishi $240K, Hanwha $150KV
  • ABB spends $460K (2023), $590K (2024) lobbying. Both PACs terminated on FEC.V
  • SSAB has VP GovRel Katie Larson + PAC since 2012V
  • Kawasaki: $0 lobbying, suing USGV
  • Dassault: ~1,700 employees expanding to 2,200R
  • LKAB: No federal LDA filing found as of 2026-04-02 via OpenSecrets / LDA.govV
  • 21 companies deep-enriched in entity store. 64,000+ observations. Engagement pathways mapped for all 5 shortlist companies.E

Gaps to Flag

  • Exact current DC firm for Dassault not yet identified. ABB uses FGS Global (US) LLC.
  • LKAB has no US government relations function -- true greenfield
  • Volvo Cars in appendix has Geely ownership risk (FARA complexity)
  • Atlas Copco already a Ballard client at $20K -- upsell potential unclear

Shortlist Summary

CompanyCountryUS EmployeesCurrent DCEngagementBallard Fit
Dassault France/EU ~1,700 NBAA (indirect) 12E HIGH
Kawasaki Japan 4,000+ $0 spend / suing USG 15E HIGH
LKAB Sweden ~5,200 global No federal LDA filing (OpenSecrets / LDA.gov) 49E HIGH
ABB SE/CH 10,000+ $590K (2024). PACs terminated. 118E MODERATE (supplement)
SSAB Sweden 1,200+ VP GovRel + PAC 995E MODERATE (force multiplier)

Regulatory Context

Deadline April 15, 2026 (USTR 301 written comments)V
Economies 16 named incl. EU, JapanV
Sweden Not individually named (EU grouping)V
FARA Japan (4 filings), Taiwan (1), Saudi (3)V

Pipeline Math

Pipeline $3.6M/yr conservative, $9M/yr optimisticI
Existing Lane Nippon Steel $180K, Mitsubishi $240K, Hanwha $150KV

"Across all five companies: legal teams are strong and well-resourced but primarily focused on compliance and legal defense. Ballard operates upstream of legal -- helping shape the policy environment rather than reacting to it."I

Company Cards

Dassault Falcon Jet French parent, all-American operation

~1,700 employees expanding to 2,200. CEO publicly flagged 25% EU tariff threat. $100M expansion in Arkansas with Gov. Sanders.R

Profile

HQ 3801 E. 10th St, Little Rock, AR 72202 (completion/manufacturing). Corporate HQ: Teterboro, NJ.R
Parent Dassault Aviation (France)R
Sector Business AviationR
US Employees ~1,700 (expanding to 2,200)R
301 Exposure EU -- 16 named economiesV
Revenue Target $250K/monthI

Current DC Presence

Ballard Alignment

PriorityFitEvidence
Trade policy (EU 301) HIGH EU named, tariff threat on aerospaceV
US investment story HIGH $100M expansion, 2,200 jobs, red stateR
Defense (dual-use) MODERATE Rafale military, Falcon civilR
White House access NONE No Trump-aligned firm currentlyI

Network Intelligence

GAP: Weakest engagement signal of all 5 shortlist companies. No warm pathway through existing network. Cold approach required.
256 employee positions mapped from deep enrichment.E

Acquisition Strategy

Lead with: "Your $100M Arkansas expansion is exactly the investment story this administration rewards. We position that story in front of Commerce before April 15."

Entry point: US corporate strategy / Government Affairs

Close: "This is about shaping the outcome, not just responding to it."I

GAP: Exact current DC firm unknown -- need to verify if any firm represents them.

Kawasaki Heavy Industries Japan's largest heavy industrial

Already suing USG -- without any DC lobbyist. Ballard's Japan FARA infrastructure is in place.V

Profile

HQ 26972 Burbank, Foothill Ranch, CA 92610 (Kawasaki Motors Corp., U.S.A. -- consumer vehicles division)R
KHI US Facilities Lincoln, NE (rail); Wixom, MI (robotics); Brea, CA (engines)R
Sector Defense / Rail / Robotics / EnergyR
US Employees 4,000+ across 4 statesR
301 Exposure Japan -- 16 named economiesV
OpenSecrets D000070178, $20K contributions, $0 lobbying (2024)V

Current DC Presence

Ballard Alignment

PriorityFitEvidence
Trade policy (Japan 301) HIGH Japan named, active litigationV
Defense interop HIGH Submarines, JMSDF alongside USNR
FARA infrastructure IN PLACE Embassy of Japan, 4 filingsV
Existing lane PROVEN Nippon Steel $180K, Mitsubishi $240K, Hanwha $150KV
Lobbyist staffing READY Hunter Morgen handles Asia/industrialV

Network Intelligence

Ballard advantage: FARA Japan infrastructure already in place. Hunter Morgen staffs Asia lane. Pathway is through FARA/Embassy, not LinkedIn network.I
251 employee positions mapped.E

Acquisition Strategy

Lead with: "Your attorneys told you to sue. That is not working. We get you in front of Commerce -- where Ballard already has Japan FARA infrastructure in place."

Entry point: US executive leadership / legal team

Close: "Don't sue. Make a deal."I

LKAB Europe's largest rare earth deposit

True greenfield -- no federal LDA filing found as of 2026-04-02 via OpenSecrets / LDA.gov. Offensive play: bring strategic supply to America. Swedish state-owned.R

Profile

US Office Chicago, IL (LKAB North America)R
Parent Luossavaara-Kiirunavaara AB (Swedish state-owned)R
Sector Mining -- iron ore, critical minerals, rare earth elementsR
Employees ~5,200 employees in 12 countries (per LKAB website, as of 2025)R
301 Exposure Sweden under EU grouping (not individually named)V
DC Presence No federal LDA filing found as of 2026-04-02 via OpenSecrets / LDA.govV

Current DC Presence

Ballard Alignment

PriorityFitEvidence
Critical minerals HIGH Kiruna REE deposit, Trump EOsV
Trade policy MODERATE EU grouping, not direct targetV
Arctic HIGH Bernice at Arctic Encounter Apr 15-17I
Investment story HIGH "Come build in America" framingI

Network Intelligence

Warm pathway: Anders Borg (Chair) engages with network content. VP Strategy engages most actively. CTO engages. Multiple senior touchpoints.E

Access Path

Via ServiceNow: Thaer Abu-alata (Client Director) -- LKAB is his clientI
264 employee positions mapped.E

Acquisition Strategy

Lead with: "You are building the supply chain America needs -- we help you get the attention that deserves."

Entry point: SVP Public Affairs / U.S. leadership

Close: "Ballard connects critical minerals strategy to the people making the decisions."I

ABB $590K lobbying (2024). PACs terminated. Supplement play.

10,000+ US employees. Current firms lack Trump White House access. Ballard is the upgrade alongside existing representation.I

Profile

US HQ 305 Gregson Drive, Cary, NC 27511R
Locations 40+ USR
Sector Automation, robotics, electrification, power gridsR
US Employees 10,000+R
301 Exposure Swedish-Swiss, EU groupingV
OpenSecrets D000023729, $460K (2023), $590K (2024), $630K (2019)V
PAC ABB Group PAC (C00041947, C00602516) -- both TERMINATED on FECV

Current DC Presence

Ballard Alignment

PriorityFitEvidence
Energy agenda HIGH Grid modernization = Trump energy dominanceR
Defense MODERATE Base resilience, electrificationI
Play type SUPPLEMENT Add Ballard alongside existing firmsI
Revenue potential HIGH 10K employees, multi-district Congressional storyR
Bernice flagged MUST ADD on March 31. Wallenberg sphere -- same network financing Swedish defense export reform.I

Network Intelligence

Warm pathway: Dennis Helfridsson (MD ABB Sweden, VP Robotics) is a senior decision-maker who engages. Johan Granstrom (Head Energy Transition) relevant to grid/energy pitch.E
259 employee positions mapped.E

Acquisition Strategy

Lead with: "You have strong DC representation -- but this administration rewards direct relationships."

Entry point: Existing government affairs team

Close: "Ballard supplements what you have with access you don't."I

SSAB Americas VP GovRel + PAC. Force multiplier.

VP Gov Relations Katie Larson in DC. PAC since 2012. LDA filings on Section 232 steel. Ballard is the force multiplier for Trump-administration access.V

Profile

Mills Axis, AL (Alabama) + Muscatine, IA (Iowa)R
Parent SSAB (Swedish, publicly traded)R
Sector Defense steel (Armox), critical minerals (vanadium)R
US Employees 1,200+R
301 Exposure Sweden, EU groupingV
VP Gov Rel Katie Larson (DC-based, ex-US Steel, GWU MA Leg Affairs)V
PAC SSAB Americas PAC (C00513861) since Feb 2012, $40K/cycleV
LDA Section 232, USICA/COMPETES, Nippon Steel/US Steel merger, EPA, carbon border, Buy CleanV

Current DC Presence

Ballard Alignment

PriorityFitEvidence
Trade policy (232 steel) HIGH Already lobbying on 232V
Defense HIGH Armox/NATO, Rheinmetall partnershipR
Critical minerals HIGH Vanadium recovery from slagR
Play type FORCE MULTIPLIER Supplement Katie Larson with Trump-admin accessI

SSAB Intelligence

  • Armox armor steel -- NATO allied vehiclesR
  • Rheinmetall partnership: first defense mfg using fossil-free steelR
  • Japan branch (Tokyo)R
  • Vanadium recovery from steel slag -- critical mineralR

Source: SSAB intelligence via Jernkontoret channel / Fei YingR

Network Intelligence

Warm pathway: WARMEST of all targets. 167 engaged people including senior strategy, marketing, digital, and government relations. Fei Ying (72 engagements) is the strongest insider pathway (disclosure: personal relationship with principal). Jesper Kansbod (Head GovRel) engages with network content.E
Approach: Via Jernkontoret for institutional backing. Katie Larson (VP GovRel DC) is the decision-maker for lobbying engagement.I
DEEP ENRICHMENT -- company_id 166109. 241 employee positions mapped, all Sales Nav endpoints captured.E

Access Path

Via Jernkontoret (Swedish Steel Producers' Association). Katie Larson is the decision-maker.I

Acquisition Strategy

Lead with: "You already have strong government affairs -- Ballard adds the executive-level access that makes it count."

Entry point: Katie Larson / VP Government Relations

Close: "We amplify what Katie is already doing with direct administration access."I

Verification & Sources

Source Legend

V Verified -- Primary/official source confirmed (USTR, OpenSecrets, FEC, FARA, Senate LD-2, Reuters)
E Entity Store -- Cruzam entity store (linkedin.db, enrichment endpoints)
R Reported -- Company website, press, industry publication, third-party database
I Inferred -- Analyst assessment, strategic inference, executive brief

Claims Verification

EntityClaimSourceTagStatus
USTR April 15 Section 301 written comments deadline Federal Register V Confirmed
USTR 16 named economies incl. EU, Japan Federal Register V Confirmed
USTR Sweden not individually named (EU grouping) Federal Register V Confirmed
Ballard Japan FARA: 4 filings FARA efile V Confirmed
Ballard Nippon Steel $180K, Mitsubishi $240K, Hanwha $150K Ballard 2025 CSV (309 clients) V Confirmed
Dassault No federal LDA filing found as of 2026-04-02 OpenSecrets / LDA.gov V Confirmed
Dassault ~1,700 employees expanding to 2,200 ainonline.com, homebasearkansas.com R Confirmed
Dassault CEO Betbeze on NBAA Advisory Council nbaa.org V Confirmed
Kawasaki OpenSecrets D000070178, $0 lobbying 2024 OpenSecrets V Confirmed
Kawasaki Suing USG over IEEPA tariffs Reuters R Confirmed
Kawasaki 4,000+ US employees across 4 states Company website R Confirmed
LKAB No federal LDA filing found as of 2026-04-02 OpenSecrets / LDA.gov V Confirmed
ABB $590K lobbying (2024), $460K (2023), $630K (2019) OpenSecrets D000023729 V Confirmed
ABB PAC: C00041947, C00602516 -- both TERMINATED on FEC FEC V Confirmed (terminated)
SSAB Katie Larson VP GovRel, DC-based LegiStorm, OpenSecrets V Confirmed
SSAB PAC C00513861 since Feb 2012 FEC V Confirmed
SSAB LDA filings: Section 232, USICA/COMPETES, carbon border Senate LD-2 V Confirmed
SSAB Armox armor steel / Rheinmetall partnership ssab.com R Confirmed
Atlas Copco Existing Ballard client $20K, Hunter Morgen Ballard 2025 CSV V Confirmed
Yokohama Sued USG Reuters V Confirmed
Volvo Cars Kountoupes Denham $1.67M external firm OpenSecrets V Confirmed
Volvo Cars Parent AB Volvo $800K-$1.2M/yr lobbying -- CORRECTION: AB Volvo (trucks) is a separate company from Volvo Cars (Geely-owned). AB Volvo lobbying does not apply. OpenSecrets, corporate records V Corrected
Dassault $100M Arkansas expansion homebasearkansas.com R Reported
Dassault CEO flagged 25% EU tariff threat ainonline.com, Mar 2025 R Reported
LKAB Anders Borg, Chair -- former Swedish Finance Minister riksdagen.se, public record V Verified
Pipeline Pipeline math ($3.6M-$9M) Analyst estimate: 3-5 clients x $100K-$150K avg/mo I Inferred

Corrections Applied

EntityOriginal ClaimCorrected ToSource
ABB No DC lobbying $590K (2024) federal lobbying. PACs terminated. DC firm: FGS Global. V OpenSecrets, FEC, LDA.gov
SSAB No DC lobbying VP GovRel + PAC + LDA filings V LegiStorm, FEC, Senate LD-2
Dassault 1,200 employees ~1,700 (expanding to 2,200) R ainonline.com, homebasearkansas.com
ABB Active PAC Both PACs (C00041947, C00602516) TERMINATED on FEC V FEC
Volvo Cars Parent AB Volvo $800K-$1.2M/yr lobbying AB Volvo (trucks) is separate from Volvo Cars (Geely-owned). Lobbying figure does not apply. V OpenSecrets, corporate records

Appendix: 5 Additional Companies

Researched but not prioritized for Thursday. Each has acquisition strategy from executive brief.

Toray Industries -- Japanese carbon fiber, Boeing/Airbus supply chain

600 Third Ave, New York, NY

Japanese carbon fiber manufacturer. Boeing/Airbus supply chain. Critical material for aerospace and defense applications.R

Lead with: "You are already a critical part of the U.S. industrial base."

Entry point: US + mfg leadership

Close: "We help convert your U.S. presence into policy advantage."I

Sandvik -- Swedish mining and cutting tools

1702 Nevins Rd, Fair Lawn, NJ

Swedish mining and cutting tools. GC: Johanna Kreft (EVP). Bernice named in Mar 31 email.R

Lead with: "Your products are highly specialized -- ensuring they are evaluated individually is critical."

Entry point: GC or corporate leadership

Close: "We help ensure your products are treated on their merits."I

Yokohama Rubber -- Already sued USG, USTMA member

1 MacArthur Pl, Santa Ana, CA

Already sued USG (Reuters). USTMA member. ~2,100 US employees.V

Lead with: "Your U.S. manufacturing story is strong -- but it's not being fully represented in Washington."

Entry point: US exec leadership

Close: "We help ensure your U.S. operations are recognized accordingly."I

Atlas Copco -- EXISTING Ballard client ($20K, Hunter Morgen)

7 Campus Dr, Parsippany, NJ

EXISTING Ballard client ($20K, Hunter Morgen). CLO: Eva Klasen. OpenSecrets client profile.V

Lead with: "You already recognize the importance of Washington -- our role is to scale that into measurable results."

Entry point: Existing Ballard contact

Close: "We build on your existing efforts and amplify them."I

Volvo CarsRISK FLAG -- Geely ownership = FARA complexity

Mahwah, NJ / Ridgeville, SC

VP Gov Affairs Katherine Horne Yehl, LDA filings, external firm Kountoupes Denham ($1.67M). 4,000+ SC employees. Note: AB Volvo (trucks/heavy equipment) is a separate company from Volvo Cars (Geely-owned). AB Volvo's $800K-$1.2M/yr lobbying does not apply to Volvo Cars.V

RISK: GEELY OWNERSHIP = FARA complexity. Brian's call. Chinese ownership creates complications for foreign agent registration and political optics.